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Well, once again, Nintendo Co. Ltd.’s Wii game console outsold Sony Corp.’s PlayStation 3. This time by an astounding ratio of over 6 to 1 in June in Japan solidifying Nintendo’s leading position.

Nintendo sold 270,974 units of the Wii in the four weeks ending on June 24, compared with 41,628 units for the PS3 and 17,616 units for Microsoft Corp.’s Xbox 360, according to data from Japapanese-based Enterbrain.

The Wii’s lead compared the PS3 has been continually rising; 4 to 1 in April and 5 to 1 in May, and now 6 to 1 in June!

The Wii’s strong performance, coupled with a continued strong demand for the Nintendo DS, helped the Kyoto-based company shoot past Sony in market capitalization last week and become one of Japan’s 10 most valuable companies, amongst the ranks of other Japanese giants such as Toyota, Honday, and Canon.

Shares in Nintendo were up 0.2 percent at $50 by late morning on Monday, while Sony, a company with sales eight times as big as Nintendo’s, fell 0.3 percent to $52.

The Wii has won more customers than its two rivals since its Japanese launch late last year by offering innovative ways of playing console games.

Sony, which has dominated the $30 billion global gaming industry over the past decade with its PlayStation and PlayStation 2, saw a slow start for the PS3 due mainly to its high prices and lack of attractive software titles.

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